
Two ways in: we build the system for the team you already have — or we build the first 30 days for the salesperson you're about to hire. Fixed price. No lock-in. No cold calls. No monthly dependency.
No agency lock-in.
Your system.
Your pipeline.
👉 Book a free 20-minute call → https://calendar.app.google/ixvxAQpwghiyoH8C7
Most agencies make you dependent on them. We do the opposite. We build your outbound system, teach you to run it, and hand it across. Lists, sequences, setup and documentation are yours afterwards — even if we never speak again. Messages go out from your own profile, in your own words. That is why it does not sound automated.
OUTBOUND ENGINE™
You have the salesperson. You're missing the system.
We map your ICP, build the lists, write the sequences and set up the automation.
In 14 days your outbound is running — and the whole setup is yours afterwards.
• ICP and a finished target list
• Message sequences, approved by you before launch
• Automation, dashboard and reporting
• Training and full handover
20,000 DKK · 50 % to start, 50 % at launch
👉 Book a free 20-minute call →

SDR/BDR LAUNCHPAD™
You're hiring your first salesperson.
Give them 30 days that work.
Most new sales hires spend six months working out what to say and who to say it to.
Launchpad builds their first 30 days: target market, messaging, cadence, conversation structure and an activity system they can follow from day one.
• Nine finished tools you own afterwards
• A 30-day onboarding plan with weekly targets
• Conversation structure and objection library
• Activity tracker with real benchmarks
25,000 DKK · 50 % to start, 50 % at handover
👉 Book a free 20-minute call → https://calendar.app.google/ixvxAQpwghiyoH8C7
Three steps, fourteen days
1 · We map it 20 minutes on the phone, then a proper working session. Who buys from you today, why, and who looks like them?
2 · We build it Lists in Sales Navigator, sequences written and approved by you before anything goes out, automation configured, dashboard ready.
3 · You run it
We train you on the system and hand it over.
Want us to stay involved, that is 3,000 DKK/month with no lock-in and monthly health check of KPI's.
What a new hire has in place after 30 days
DAYS 1–5 · WHO Target market, ICP and the finished list. They know exactly who they are writing to — and who they are not.
DAYS 6–10 · WHAT Messaging and cadence. The sequences are written, approved by you and loaded into the system.
DAYS 11–20 · THE CONVERSATION First-meeting structure, an objection library, and a clear standard for when a meeting counts as a meeting.
DAYS 21–30 ·
THE RHYTHM Activity tracker, weekly numbers and handover to your sales lead — so it runs without us.


Who's behind it I'm Bjarni Einarsson and I have worked in B2B sales for over 15 years. Cheeky Penguin is built on what actually works in practice, not on theory. I build the systems myself, I run them myself, and I keep going until you can run them without me. That is also why I would rather hand over a sy
Who's behind it I'm Bjarni Einarsson and I have worked in B2B sales for over 15 years. Cheeky Penguin is built on what actually works in practice, not on theory. I build the systems myself, I run them myself, and I keep going until you can run them without me. That is also why I would rather hand over a system than sell you a subscription.
Book a free 20-minute call. No pressure, no obligation — just a straight conversation about whether this makes sense for your business.
👉 Book your call now →
https://calendar.app.google/ixvxAQpwghiyoH8C7
